Basic Assumptions, Values And Norms Drive Practices And Behaviors. Culture Operates At Various Levels - The Visible Artifacts To The Deeply Rooted And Unconscious. The Role of the Leader in Transmitting Culture. Corporate Culture and Local Culture.
Plan I. What Is Culture? a. Basic Assumptions, Values And Norms Drive Practices And Behaviors b. Culture Operates At Various Levels - The Visible Artifacts To The Deeply Rooted And Unconscious c. The Role of the Leader in Transmitting Culture II. Why Assess Culture? a. Closing The Gap Between The Real And Ideal Culture b. Value and Goal Alignment across Subcultures, Divisions and Geographic Regions c. Individual-Organization Fit d. Organizational Change III. What is Corporate Culture? IV. AMERICAN CULTURE V. Corporate Culture and Local Culture VI. American Business Executives Abroad VII. Key Points for Foreigners to Keep in Mind a. When Working with American Business b. When Working with Individual Americans VIII. Public Relations, Corporate Image, and Advertising IX. Characteristics of Successful American Business Executives Culture is a technical term used by anthropologists to refer to a system for creating, sending, storing, and processing information developed by human beings, which differentiates them f
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