The main principles of marketing. The globalization of activity and costs decreasing. The personification of interaction and transition to e-marketing and the problem of e-marketing economic effectiveness. Marketing communications in the internet.
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1. Background Buyers get only those goods for which they feel requirement. Quite often the public subjects to criticism intensive advertizing campaigns that they ostensibly «force» consumers to get the firm goods. It isnt absolutely true - we will remember, for example, unsuccessful attempts of company Coca-Cola to present to the market new soft drinks or originally negative reaction of consumers to a car model «Ford Sierra». Two thirds of new production come to grief already on the first steps on the market. Companies should consider requirements of consumers and the market and to adapt for them the production The purpose of sales consists in convincing the buyer to get an offered product. Successful marketing provides presence of the necessary product in a proper Internet place and proper time. These are main principles of marketing - «as a result the consumers always receive what they want». Marketing is the process uniting possibilities of a company and need of the consumer. So, the buyer satisfies the requirements, and the company receives the income of sold goods. Global network Internet has made electronic commerce accessible to companies of any scale. The electronic show-window in World Wide Web gives the chance to any company to involve clients from every corner of the globe. Similar on-line business forms the new port for sale - «virtual», almost not demanding material investments. If the information, services or production (for example, the software) can be put through Web all process of sale (including payment) can occur on-line.
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