Creating transnational corporations allowed to unite representatives of different business cultures into a single system that works for positive economic results. Combining technology at international level. Management of positive and negative factors.
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THE RATIONALE FOR THE IMPLEMENTATION OF CROSS-CULTURAL MANAGEMENT AT THE ENERPRISE PhD Samoilenko A.O., Stepulonok S. S. Oles Honchar Dnipropetrovsk National University (Ukraine) Creating transnational corporations allowed to unite representatives of different business cultures into a single system that works for positive economic results. Such companies firmly established in the market and proved that a windfall is achievable when combining technology and information at international level. At the junction of such a system elements, the company has to deal not only with opportunities but also with obstacles in the way of business and its individual divisions. management business economic culture This led to the emergence and development of the individual disciplines - cross-cultural management. It task was to prepare the practical tips for the selection and management of positive and negative factors which occurring in the economic processes between actors at the international and corporate levels. First, cr
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