The attributes which needed to establishing effective and meaningful intercultural communication. The role of non-verbal communication in human social interaction. Characterization of the main differences between cultures of low and high context.
Introduction The world today is characterized by an ever growing number of contacts resulting in communication between people with different linguistic and cultural backgrounds. This communication takes place because of contacts within the areas of business, military cooperation, science, education, mass media, entertainment, tourism but also because of immigration brought about by labor shortage or political conflicts. The Relevance of the course work: The study of intercultural communication has tried to answer the question, “How do people understand one another when they do not share a common cultural experience?” Just a few decades ago, this question was one faced mainly by diplomats, expatriates, and the occasional international traveller. Today, living in multicultural societies within a global village, we all face the question every day. We now realize that issues of intercultural understanding are embedded in other complex questions: What kind of communication is needed by a pluralistic society to be
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