Ability of the company to reveal and consider further action of competitive forces and their dynamics. Analysis of environment and the target market. Functional divisions and different levels in which еhe external information gets into the organization.
The effective utilization of information resources is necessary for the organization. The information on segmentation of the target market allows the company to reveal marketing possibilities. The information is necessary for accurate definition of competitive advantages of the company and its strategic positioning. At last, the information on a strategic position of the company in the market is required for construction of effective business strategy on the basis of competitive advantages. Firm possibility will successfully compete in the market to be defined by two key factors. First, it is ability of the company to reveal and consider further action of competitive forces and their dynamics. Secondly, firm possibilities to mobilize and operate the resources necessary for realization of chosen competitive strategy. A key element in the above described process is search of relevant sources of the information and efficient control them. That the firm could reach the purposes, timely access to the objective inf
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