Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.
Peet’s coffee & tea Peet’s Coffee & tea Company was founded by Alfred Peet on April1, 1966. Born in Holland, Alfred Peet was raised in the coffee trade business and moved to America after the First World War. Peet’s enthusiasm and devotion turned the coffee & Tea store to a gathering place for coffee devotees, called Peetniks; Peet’s store attracted artisan food crafters as well. Due to the large number of coffee-lovers across the nation, Peetniks became extremely popular, especially over the last 4 decades. Even though Peet’s Coffee & Tea Company experienced tremendous growth, it managed to remain true to Alfred Peet’s norm; an insistent pledge to quality (
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