The main classification, linguistic peculiarities and structure of the publicistic headlines. The ways of translation the publicistic headlines and difficulties in their translation. Analyzing the pragmatic functions and difficulties in translation.
(Mirror). Headline conventions include normally using present tense and omitting ‘a’ and ‘the’ as well as forms of the verb ‘to be’ in certain context. [2, p. 75] - The Present Simple is also used to describe actions as instant, happening in a moment. For actions over a period, we use the continuous. e.g. United are playing really well now. The crowd is cheering them on. Most newspaper features a very large Headline on their front page, dramatically describing the biggest news of the day. Headline is the most basic text organizing tool used to invite the reader to become involved with the publication. Limit headlines to no more than three lines. A headline is text at the top of a newspaper article, indicating the nature of the article below it. A headline which is called - banner headline. The Headline (the title given to a news item or an article) is a dependent form of newspaper writing.
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