Convergence is the process where several media channels come together to operate in synergy and harmony, being able to report more information. Media companies pursue audiences by greater benefit from marketing and advertising through cross-selling.
Ministry of Education and Science of the Republic of Kazakhstan Suleyman Demirel University Pros and cons of Media Convergence Prepared by: Guldana Zhumazhanova Journalism, 4A Checked by: Berdak Bayimbetov Almaty, 2012 Contents 1. What is Media Convergence 2. Media Convergence and Society 3. Media Convergence: Conflicting Opinions Advantages & Disadvantages of Media Convergence References 1. What is Media Convergence Convergence is the process where several media channels come together to exists and operate in synergy or rather in harmony. A convergence is basically seen in every persons cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. There are countless examples that can be found and with the advancement of time and technology manufacturers of technology are engaged in a race to manufacture devices that have a maximum number of media converged within them. Three media channels are currently the focal point of the
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