Media are the main channel for management of public opinion. Characteristics of the relation between the PR industry and the media. Description of some circumstances concerning the relation between the parties as well as their view of each other.
Университет Российской Академии Образования Нижегородский филиал Факультет экономики и бизнеса Реферат Тема: «PR and Journalism» выполнила студентка III курса факультета экономики и бизнеса специальность: связи с общественностью Кришталь И.А проверил: к.п.н., доцент Паршина Н.А Н.Новгород 2009 Contents Introduction Theoretical Starting Points Media and PR in Society The Editorial Conditions PR Agents and Journalists Perceptions of Each Other Conclusion List of the literature Introduction In many countries, the PR industry has undergone significant growth in recent decades. In Sweden today, the number of active communications experts is seven times that at the beginning of the 1990s. Through this significant growth, PR agents have established themselves as an important group alongside parties traditionally considered being part of the democratic process. Public relations have become a significant and powerful industry, particularly in recent decades. This industry and its actors mainly work through the media t
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