The definition of the mass media. Linguistic features of the press and requirements of graphology and Punctuation. Grammatical peculiarities of article writing. The notion of "title" as a communicative unit, its lexical and grammatical peculiarities.
Example: subheadings are usually short and non-predicative, sometimes very emotional - more like exclamations: Murdered or Sticky business or Catastrophic. 4) Quotation marks. Purposes: a) to give extra weight to certain phrases; equivalent to underlining; b) distance the writer from an opinion (usually unpleasant) or reported fact (might be doubtful); c) indicate technical or novel (slang, fashionable) expressions. It could practically ANYTHING, including whole sentences, e.g. ‘a 57-day fast’, ‘a don’t-touch-me-or-I’ll-kill-you expression on his face’, etc. 4. Apposition. Purpose: to save space. The most widely used cases include mentioning the post, age, profession. Examples: (a) ‘Mr. Sands, 38, …’ (instead of ‘Mr. Sands who is 38, …’); (b) ‘Mr. Clinton, US President, … (instead of ‘Mr. Clinton who is now the US President’; note that in this case premodification could be used with the same effect: ‘the US President Mr. Clinton’). 5.
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