Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
NATIONAL GEOGRAPHIC MARKETING: BRANDING Introduction National geographic is one of the largest nonprofit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, the promotion of environmental and historical conservation, and the study of world culture and history. The National Geographic Society was founded in 1888 to increase and diffuse geographic knowledge. One of the main reasons for National Geographic being known and respected- is their work for their image. In this project we are going to look how their image was built. 1. Branding in general. Importance of branding Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually via the logo and company design elements as well as through verbiage in marketing materials, slogans and informational copy. When developing a brand, we look to create a strong and creative brand, that stands out in the marketplace, and positions the comp
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