Mass media - Реферат

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The importance of radio as a means of disseminating information. Negative aspects of television as a means of "zombifying" people. The growing importance of the Internet, the involvement of young people in the world wide web. The main types of websites.

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Introduction Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience < such as the population of a nation state < The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment across mediums such as newspapers, television < radio < broadcasting < which requires union membership in large markets. The concept of mass media is complicated in some internet media as now individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. These internet media can include personal web pages < pod casts < and blogs < Mass Media is not an independent pole of power or a separate segment of the society, but it’s an instrument of information exchange, communicative space in the system of state - business - public society intercourse and dialogue. Audience of senior ages used to get information from the press, radio and cine

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