Marketing - Реферат

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Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.

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Азербайджанский Государственный Экономический Университет Реферат Тема: “Marketing” Группа 915. Абдуллаева Эльнара marketing customer financing management Marketing, more than any other business function, deals with customers. Although we will soon explore more-detailed definitions of marketing, perhaps the simplest definition is this one: Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. To achieve success in your marketing effort you need to have glimpse of the big pictures and the activities you need to perform in achieving your set marketing objectives, these activities is referred to as the function of marketing. It refers to those specialize activities that you as a marketer must perform in order to achieve your set marketing objectives. The functions of marketing are; Researching, Buying, Product development and management, Production, Promotion, S

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