Current situation and market condition in which is Indes, offered services and company problems. Segmentation of the market and an industry condition. The analysis of possibilities and threats of firm, action for advancement of business processes.
Marketing analysis and strategy company Indes Mrs. Von Raesfeld 1. Introduction This assignment is meant to get us familiar with segmentation and targeting, based on a rational approach. We strive to achieve the following objectives: • Indentifying and analyzing the industry Indes is currently operating in with its electric kits. • Identifying other possible business applications for the electronic kit from Indes. • Picking out the best business applications and describing how Indes could implement its electric kit into the product and industry. • Giving an advice to the research agency on how to approach the potential new industries. Our main research question aligns to our objectives and is as follows: In which products could Indes implement its electric kit (e-kit) and how should Indes bring these new products to the industry and make them successful? We will try to find the answers to the research question by carry out a few analyses. At first we will describe the current situation and industry Indes is i
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