The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
The Ministry of science and education of Ukraine National Technical University of Ukraine ‘Kiev Polytechnic Institute’ Management and industrial marketing department Market Research. Market Research Methods Executed by student of group UM-31 Voitsekhova O. S. Checked up by Prodanyuk T. P. Kiev 2005 Market Research After choosing a business idea, the next step is to know your market to find out such questions as: Why would people buy my product or service rather than those which already exist? How many are they likely to buy? To answer these and other related questions requires market research. Market research is the collection and analysis of information with a view of improving the business marketing activities. It is an essential part of all businesses not only to assess the business idea, but also for continued development. Qualitative & Quantitative Research Research is often as either being qualitative (how many do?....) and quantitative (Why do they do?...). Qualitative Research This involves the collec
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