This article is devoted to the research of "The Name Russia” project as an example of manipulative media communication considered in terms of cognitive and communicative linguistics, speech act theory and the conception of practice in the social sciences.
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Manipulative strategies and tactics of Mass Communication Media (on the example of the television project The Name Russia) N.D. Golev, O.E. Jakovleva Kemerovo State University, Kemerovo, Krasnaya, 6 This article is devoted to the research of The Name Russia” project as an example of manipulative media communication considered in terms of cognitive and communicative linguistics, speech act theory, ordinary political science in linguistics and the conception of practice in the social sciences. The keywords: mass communication media, discourse, speech manipulation, identity, political science in linguistics, proper names. Introduction This article is included in the research paradigm of the manipulative potential of natural language, actively used in different sorts of modern communications, such as commercial, media, political ones. It appeared due to the famous PR campaign about a TV project The Name Russia which was held in 2008 and caused great public response (and discourses): academic, journalistic, advert
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