Main aspets of ethnocentrism as a mechanism to save cultural identity. Ethnocentrism is perceived as a negative phenomenon. After conductiong the research, come to the conclusion that ethnocentrism the best ways preserve and maintain etnic identity.
У статті предсталено головні аспекти етноцентризму як способу збереження культурної ідентичності. Centrum - center of the circle) is a human tendency to perceive, interpret the phenomena of life and behavior of other people through the prism of cultural values of their ethnic group as a standard. The phenomenon of ethnocentrism occurs when the benefits of the people, their relationships, culture, values, psychological composition of the country or region becomes excessively amplified [5]. Dong, Day & Collar (2008) state that ethnocentrism is a human feature to perceive and evaluate life events through the prism of customs and values of the personal ethnic group which is accepted as optimum [9].
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