An attempt to give an overview of contemporary achievements in the theory and practice of raising the effectiveness of business communication from the linguistic and socio-cultural viewpoint. The business communication as a cross-cultural issue.
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Linguistic and socio-cultural peculiarities of business communication Introduction «Effective communication needs to be built around this simple foundation and realization: communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process.» - Dr. Heinz Goldmann, Chair, Heinz Goldmann International Foundation for Executive Communications, Geneva. Grounding on the results of previous researches, this paper presents an attempt to give an overview of contemporary achievements in the theory and practice of raising the effectiveness of business communication from the linguistic and socio-cultural viewpoint. The work consists of the introduction, two sections of the main part, conclusion and the list of references. 1. Characteristics of business communication Communication is important in the work situation, which for most people is within an organization, a complex system that intentionally coordinates the behaviours of its members to meet certain goals. Communicat
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