Innovation Diffusion Theory. Evidence from Wearable Devices in Banking - Дипломная работа

National Research University Higher School of Economics Institute for Statistical Studies and Economics of Knowledge MASTER THESIS TITLE: Innovation Diffusion Theory. Evidence from Wearable Devices in Banking Student Mazing Anna Group ИСИЄЗ МУН141 Supervisor Veronika Belousova Submission date 16.05.2016 Moscow, 2016 Summary Explanatory note to the Master thesis includes 74 p., 13 Fig., 3 Table.101 source. The main research question of this study is How components of Innovation Diffusion Theory may affect MB adoption through Wearable Devices” The objective of this study is to analyse how IDT characterize demand of MB among Russia and Ukraine inhabitants. Also, important to find out chosen criteria’s of MB app: which services people give more preferences, which less, which services will be popular in future. Look at a course of both sides MB app users and Bank producers, and how criteria’s of IDT theory deal with them. Methods of investigation are content analysis of documents, books, articles, interviews; retrospective analysis of characteristics and performance of Wearable devices market, mobile banking apps, banking services. Information base for the study was the official data of consultant companies, banks of Russia, financial and technological experts, materials, and monographs of native and foreign researchers. To perform statistical computing software was used MS Excel. Keywords: banking services; innovations; mobile banking; Wearable devices; acceptance of technology; user adoption; Innovation Diffusion Theory. Table of contents Introduction Chapter 1: Innovation Diffusion Theory: theoretical framework and application to banking 1.1 The main description and justification of Innovation Diffusion Theory 1.2 Alternative point of view on approaches to Innovation Diffusion Theory Chapter 2: Wearable devices: from definition to evolution 2.1 Classification of Wearable devices 2.2 Evolution of Mobile Banking app through Wearable Devices Chapter 3: Innovation Diffusion Theory applied to mobile banking. Wearable devices: comparative study 3.1 Methodology and approach 3.2 Data collection. Findings and results Conclusion Literature review List of abbreviations IDT - Innovation Diffusion Theory MB - Mobile banking TAM - Technological Acceptance Model WD - Wearable Devices WOW - World of Wearables List of figures and tables Figure 1. Rogers Innovation Diffusion Theory, 2003 Figure 2. Adopter categorization on the basis of innovativeness Figure 3: WOW: The world of wearables is enabling digital lives Figure 4: Key attributes of wearables Figure 5: The taxonomy for wearables Figure 6: Making a business case: stakeholders and metrics Figure 7 Projected wearables adoption Figure 8. Global MB users Figure 9. MB penetration by country in Europe Figure 10. MB app evolution in Russia period 2010-2016 Figure 11.2016 Example of MB app interfaces in Russia Figure 12.russia and Ukraine IDT Results Figure 13. Global MB Factor Analysis List of tables Table 1. Demographic characteristics of the survey ‘WD use in Banking’ Table 2. Use of WD characteristics and questionnaire of the survey ‘WD use in Banking’ Table 3. IDT characteristics and questionnaire of the survey ‘WD use in Banking’ Introduction Digital innovation has officially changed a few businesses, by digitalizing the business procedure as well as, sometimes, the item. Expert financial innovation firms (FinTechs) and contestants from different commercial ventures, for example, internet searchers and back up plans, undermine to upset the keeping money market, finishing the control of the expansive conventional banks. The purpose behind banks to implement MB app in WD is that clients see MB as a quick and convenient way to manage finances [37]. AlixPartners (2014) [4] demonstrated that 60% of smartphone or tablet proprietors who exchanged essential banks reported MB an account abilities critical in their choice to switch. In any case, the US MB an account business sector is not the most created. Bain and Company (2015) reported that the most noteworthy rate of Mb app though WD in 2015 was in Asia: 60% in China, 56% in South Korea, 55% in India, 54% in Singapore, 53% in Hong Kong, 52% in Indonesia [5]. This gives advantages to both the bank, as it abatements the expense per exchange, and the client, who is offered expanded comfort. It is justifiably hailed as the new administration boondocks in this online Environment. The cellular telephone has prompted a significant upset in our general public in light of its social and financial effect (Ghezzi et al., 2010). At the present time, we could really consider it to be a developing action (Zhou, 2010) and one without bounds installment apparatuses (Zhou, 2010). Banks, helped by imaginative headways, have responded to the challenges by grasping another approach, which highlights on attempting to make purchaser devotion through offering better things and organizations and meanwhile to minimize operation costs [57]. Obtainment o