Scale of the market, its size, total annual sales volume. National policy in the sphere of meat market regulation. Annual sales volume (in natural units and in terms of value). Corporate clients service arrangements. Marketing strategy of the project.
Industry overview Scale of the market, its size, total annual sales volume (industry on the whole) The meat markets capacity is estimated to be 8 million tons, pork’s share is 2.6 million tons (without breaking down the meat into chilled and frozen types). In value terms, the capacity is US$ 15-17 billions. In Russia, average consumption of meat per capita equals 55 kg, 17.8 kg (32%) of which are pork.
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