Theories of discourse as theories of gender: discourse analysis in language and gender studies. Belles-letters style as one of the functional styles of literary standard of the English language. Gender discourse in the tales of the three languages.
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Van Dake, J. Austin, J. Searle, M. Fuko, E. Goffmana, S.I. Vinogradova, B.P. Parshin, V.Z. Demjankova, J.S. Stepanova on the given subject «discourse». We have taken for the analyses the following works: in English - English Folktales (edited by D. Keding and A. Douglas): «The Pottle of Brains», «The Old Woman and her Pig», «The Farmer and the Cheese», «Jack Turnip», «Lazy Jack»; in Russian - Михаил Евграфович Салтыков-Щедрин «Недреманное око», «Дикий помещик», «Баран непомнящий», «Повесть о том, как один мужик двух генералов прокормил»; in Kazakh - «Красавица Кункей», «Три сына бедняка», «Чудесный сад». Men, however, are seen as having power to choose, as being agents for their own actions, so that men smoke to create a persona. The result (power effects) of this type of discourse, which is common in many areas of men’s and women’s health, is that we attempt to change environments for women (by reducing the emphasis on thin bodies), but tell men to change themselves (by stopping smoking). Mistrнk suggests that we carefully distinguish between the language style, belles-lettres and literary style (ibid., p.
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