Supplier of composite profiles. The Swiss window market. Creative sensory marketing. Main activities of the company today. Fiberline aims to create amongst private customers, mainly focusing on the German and Swiss market. The German window market.
International Business Academy FIBERLINE Innovation project Class: PB3 Made by: Csilla Bandi, Cristian Nechifor, Uldis Budrikis, Ilona Kolosova, Erika Laizane Number of characters: 14 985 December 2012 1. Introduction Fiberline has through its 30-year history developed from technology driven pioneer to market-driven, efficient supplier of composite profiles. Today, company’s communication is based solely on B2B communication; while communication to end user is left to window manufacturers. Therefore the main issues which Fiberline is dealing with right now are: “How to create a pull-effect with their product to the consumers and how to achieve a greater awareness of their product strengths among the end users.” Thus, in order to assess how Fiberline creates, delivers and captures value, we will start this paper with closer look at company’s business model and then continue answering three main questions - who Fiberline should build relationships with, what kind of relationships and the most important - how to
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