Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
Contents Introduction 1. Event marketing 1.1 Definition and meaning of event marketing 1.2 Types of events 2. Event Marketing in Red Bull GmbH 2.1 Red Bull GmbH: facts and history 2.2 Red Bull GmbH events Conclusion Glossary Literature Introduction The modern market develops rough rates, the huge number of advertizing falls daily upon the consumer from screens of TVs, from pages of newspapers and magazines, falls out on it of an air, and waits for it continually on city streets. The consumer is protected, ceasing to perceive an advertisement: switching the TV on commercial breaks, glancing over advertizing turns, rotating handles of radio stations. Traditional advertizing appears less and less effective. Producers of production look for exits in the different ways: inventing super original creative concepts, enticing the consumer gifts, setting on the intriguing advertizing. One of ways of overcoming of crisis - Event marketing - advance of goods or service by means of creation and the organization of the spe
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