Analysis of the impact of client typology on the incomes of enterprises operating in the tourism sector in Slovakia. The methods: descriptive, interference statistics. The carrying out of marketing research and an estimation of the received results.
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Effect of customer typology on revenues of entrepreneurial entities in the tourism sector Structural changes inherently differentiate customer segments and divide them into smaller parts, resulting in a greater individualisation in meeting the needs of customers in tourism. Development of customer orientation in developed countries is shifted from quantity to quality, from material consumption preference to quality of life associated with the development of creative personality, creativity, ethics and aesthetics, and a variety of leisure activities of individuals. Consumer behaviour in tourism market in Slovakia in recent years has become less stable, which can also be associated with the possibilities of satisfying the needs of customers by entrepreneurial entities, but also with the very satisfaction of customers depending on their own feelings, from their pleasure or disappointment resulting from a comparison of the customer usefulness with expected usefulness. In tourism, the emphasis is on emotional surv
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