History of company, that provide retail selling of Pandora bracelets. The financial performance of the company, product range. Quantitative indicators of activity, the expansion of the retail network. The mission of the company, human resources policy.
Finance University Under the Government of the Russian Federation Kaluga branch Presentation PANDORA By Alexandra Lutova the 3rd year student of the Finance and accounting department pandora retail financial 2016 PANDORA is an international Danish jewelry manufacturer To begin with I`d like to tell about history of PANDORA. PANDORA was founded in 1982 by Danish gold smith Per Enevoldsen and his wife Winnie Enevoldsen. The pair began on a small scale niche by importing jewelry from Thailand and selling to consumers. As demand for their products grew, the Enevoldsens turned their attention to wholesaling. After a successful wholesale venture, in 1989 Enevoldsen hired in-house designers and established a manufacturing site in Thailand, where it is still located today. With low production cost and efficient supply chain, the Enevoldsens could provide cheap hand-finished jewelry for the mass market. In 2000, PANDORA’s charm bracelet concept was first launched in the Danish market. Consumers embraced the concept, a
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