Business the plan as strategic object of the company - Курсовая работа

Today the world industry is full of all possible firms, corporations and organizations, but what is that distinctive line that separates and differentiates these organizations one from another? But what shows us that business in this or that firm is going on successfully well? We can answer this question using simple observation data: the demand for products/services of this company (let we call it “ABS”) is high, consumers are happy to have a deal with “ABS” - then they create positive reputation, the position of this firm is on the highest level, employees are happy, the working location expanding, and so on. A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. A good business plan is the most significant part of running or starting a business, expanding a business or obtaining finance for a business.At the same time planning was short-term, and in the form of budgeting and control. In these terms planning of the firm’s activities was regarded as a preparation of the annual budget of the organization, where carefully were taken into account all income and expenses from business activities. However, the materialization of strategic management as a self-sufficient science has been connected with the new conditions of corporations, there appeared a need for longterm planning and management, aimed at the future. According to this approach, strategic management - is the direction in decision making theory, which aims to develop an effective strategy or strategies to assist in achieving corporate goals; In modern literature following definitions of a "strategy" meet: - the art of rapid change, the portfolio of initiatives aimed at growing the company and its value;Extensive experience of kazakhstanian and foreign companies shows that the underestimation of planning activities of the business or its incompetent implementation lead to huge economic losses. Planning activity helps to solve the main task of any business - to achieve the maximum profit at minimum costs - identifying the most profitable sources of funding and rational direction of spending, providing a stable position of the enterprise in the market. Business Plan - is a document which describes the main sections of the development of an enterprise in a competitive market, taking into account debt and equity funding sources, material and human capabilities and supposed risks that may arise during the implementation of different business projects. Business plan helps to solve practically all main problems that stumble upon when creating a business: - identify specific directions of business, its target markets and position in these markets; It provides the strategic and tactical challenges facing the enterprise, regardless of their functional direction, including: organizational, managerial, financial and economic assessment of the state enterprises, the identification of potential business opportunities, analyzing strengths and weaknesses of the parties, the formation of investment objectives for the planned period.The main goal of its development is planning in order to support the economic activity on a nearest and more late periods in accordance with market needs and the availability of necessary resources. Business plan takes into account not only the internal goals of the enterprise, but also the external goals of parties interested in participating. Substantiated business plan is the qualitative and quantitative guidance for both the entrepreneur and for its partners and lenders. Many banks even do not talk about loan terms without having a business plan. In nowadays practice, the business plan has the following functions: - serves as the basis for developing strategies and tactics of business;This is due to a variety of possible goals addressed to be resolved by a developed business plan. In general the structure of the business plan is determined by the specific type of activity, firm size, in order to develop a business plan, which must be complied with, such as small businesses seeking to lease equipment. Federal Service for Insolvency and financial recovery of enterprises developed typical structure of a business plan, which must have the following information: a general overview of the enterprise, brief information on the financial recovery plan, financial analysis of enterprises, measures to restore the solvency and support effective economic activities, market competition, marketing activities, manufacturing, financial plan. Obviously, the larger the organization, the more complex its financial activities, the more reasonable should be developed sections of the plan, respectively, the business plan for small businesses on the composition, structure and volume can be much easier. The composition and structure of the business plan also depends on the size of the proposed market, the presence of competitors and the growth prospects o

CONTENTS

INTRODUCTION

CHAPTER 1. THEORETICAL ASPECTS OF THE STRATEGIC MANAGEMENT AND BUSINESS PLAN

1.1 The notion of strategic management

1.2 The essence of business plan

1.3 Objectives and functions of business planning

1.4 Methodology of developing a business plan

1.5 Structure of business plan

CHAPTER 2. DEPLOYMENT OF BUSINESS PLAN IN STRATEGIC MANAGEMENT OF THE BANK

2.1 Business plan in the bank strategy

2.2 Bank’s business plan structure

2.3 The process’s essence of the bank’s business plan realization

2.4 Sequential decision and early implementation stages of projects

CHAPTER 3. PROBLEMS OF BUSINESS PLAN AND THEIR SOLUTIONS

3.1 Widely spread mistakes and ways for their improvement

3.2 How to improve planning with the help of modern applications

CONCLUSION

LIST OF REFERENCES

APPENDICES