Business Plan for Native Speakers Club "Tiempo" - Дипломная работа

· Business - plan - for detailed study of the project specialists’ investors and experts. The statement means, that the costumers are considered to be the main focus for any analysis of the market. For it to be done, an analysis of the environment should be carried on. In order to meet those expectations, the analysis provided includes statistics of potential costumers as well as view of the main external factors with the help of a PEST analysis. In an industry analysis the company will look at the market characteristics, which include the market size, growth rate, among others. This analysis will include as well the market potential, parameters that would allow to assess the industry structure, the level of competition as well as the trends in the market, which include the implementation of new technologies, drivers of change, changes in use of services, and new categories of service users (Biztree, 2010). To begin with, we need to take into account that the population of Russia is around 144 Million. It is the ninth largest country by population and the sixth largest by purchasing power parity. The country has a higher proportion of higher education graduates than any other country in Eurasia. The average GDP per capita is 14,611 rubles. The Russian Federation is also home to several sizeable minorities. In all, 160 different other ethnic groups and indigenous peoples live within its borders. Russias 160 ethnic groups speak some 100 languages. As per the website internetlivestats.com Russia has an Internet user base of around 85 million. The Internet penetration is around 60% of the population. It has an average annual user growth of 10%. At the end of November 2014, the Russian Public Opinion Research Centre (VCIOM) published the results of a poll about foreign languages. It asked Russians which languages should be studied in school, whether or not children will find foreign languages useful in everyday life, and which benefits can be gained from knowing foreign languages. One thousand six hundred Russian residents from 130 towns and cities answered the poll, which was the first of its kind run by VCIOM. The vast majority of respondents (92 percent) think children should study foreign languages in school. That statistic rose to 98 percent in Russia’s biggest cities - Moscow and St. Petersburg. Nearly three-quarters of Russians (74 percent) are convinced that their children and grandchildren will benefit from knowing other languages. Adjusting the probabilities for the companies in the sector to have different conversion rates to the parameters of annual views, we may obtain optimistic, neutral and pessimistic calculations that could help us assess the current market size. A neutral calculation (considering the average conversion rate at 3%) will lead to the following results: · 1 038 386 x 0,03 = 31 151,58 estimated potential costumers that chose 1 company, · 1 038 386 x 0,97 = 1 007 234,42 estimated viewers that decided to choose another company’s services or non at all. That statement is also justified by fast development of the e-commerce sphere. The analysis of standard prices is linked with the number of competitors on the market. But in order to provide an approximation of the prices only the top 7 main competitors providing Spanish learning services will be reviewed. In order to classify the existing competitors, it is important to set some criteria on how they have been selected. For this paper work, the main criteria of selection are linked with online search engines. As stated, the top 7 competitors at the area of Spanish learning services (in order to narrow down the market) on the current market were selected.