The current status of our business. Products and services. Benefits of location and challenges. Number of patients who received dental services in 2013. Impact from industry changes. Market description and characteristics. Market niche and share.
As a result, we have toothpaste “Charcle” that: 1. fills all teeth (average price for one tooth in dental clinics is 6 226 tg) The product will be sold in special brand areas of the toothpaste (Charcle) located in major shopping malls in Almaty and Astana, with promoter with dental education, who can provide free and professional information and consultation about this toothpaste. Relatively lower price than competitor’s prices for certain dental services: • fills all teeth (average price for one tooth in dental clinics is 6 226 tg) Because in future customers will stay at home and clean their tooth by our product and their tooth will be fixed. We are focusing on B2C(Business to Costumer) we will build relationship with our customers and we will sell our product to customers directly without mediatorsOur company is focused on distributing the toothpaste "Charcle" and our work is related to the dental industry in Kazakhstan, and also we want to say that we are not operating in the medical and pharmaceutical industry, as it may seem at first glance. Every year the number of dental clinics in Kazakhstan is significantly reduced, and the requirements for them (clinics) are tightened. And if you take into account similar toothpastes that are made not only in Japan but also in China, Thailand, Korea, the 50% of them do not have enough certificates confirms the quality and the fact that data toothpastes were tested for harmlessness. Our product will be sold in special brand areas of the toothpaste (Charcle) located in major shopping malls in Almaty and Astana, with promoter with dental education, who can provide free and professional information and consultation about this toothpaste.
План
BUSINESS PLAN
Вывод
Our company is focused on distributing the toothpaste "Charcle" and our work is related to the dental industry in Kazakhstan, and also we want to say that we are not operating in the medical and pharmaceutical industry, as it may seem at first glance. Every year the number of dental clinics in Kazakhstan is significantly reduced, and the requirements for them (clinics) are tightened. In this regard, on the part of dentistry chances of weighty new competitors in Kazakhstan are minimal. And if you take into account similar toothpastes that are made not only in Japan but also in China, Thailand, Korea, the 50% of them do not have enough certificates confirms the quality and the fact that data toothpastes were tested for harmlessness. Approximately 30% are made in secret. As a result, we have 80% similar toothpastes, which do not meet the standards. That is why the import of these toothpastes will be problematic for those who dare to do it after us. Our product will be sold in special brand areas of the toothpaste (Charcle) located in major shopping malls in Almaty and Astana, with promoter with dental education, who can provide free and professional information and consultation about this toothpaste.
Referrences
Information about “Charcle charcoal toothpaste”: 1.
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Information about competitors
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Information about dentistry and dental market
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10. www.stat.gov.kz/y
Preparing financial statement
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