The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.
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Introduction (brand overview) This coursework is devoted to the analysis of the marketing strategy of Nestle Company in Uzbekistan market. Nestle is the worlds leading health, nutrition and wellness company. Nestle’s mission, named Good Food, Good Life is to provide consumers with the most nutritious tasting choices in a wide range of food and beverage categories from morning to night such as coffee, cocoa, milk and milk products, mineral and drinking water, juices, soups and extracts.(nestle.com, 2014) My work, based on the whole nomenclature of the goods of Nestle, will be focused on marketing strategy of bottled water “Pure Life”. Market Segmentation Segmentation is the process < of defining and dividing < a large homogenous < market < into obviously identifiable segments < having analogous needs < wants < or demand < characteristics < Its aim < is to design < a marketing mix < that precisely corresponds to the expectations < of consumers < in the targeted segment. (businessdictionary.com, 2014) The four b
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