The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.
Advertising As we begin to examine how advertising works and how we may best make it work for us, it’s important that we first view in proper perspective this marketing activity that has been going for so many centuries. Let’s look at advertising in the past, at the part it has played historically in our lives. Advertising has changed, as we have changed. If you had been a young Roman soldier in the occupation army in Gaul, spending an afternoon at the chariot races at the stadium at Names, you would have been exposed to advertising. If you, in your former life, were a tall straight-nosed Grecian beauty strolling the streets of Corinth, with your market basket on your ears would have assailed by the cries of street vendors broad calling their wares for sale. On walls and buildings you would have read advertisements of a wide variety of products and, most likely, there would have been some “lost - and - found” notices too. Because the notices on Roman walls often began with the Latin words si quis (If anyone)
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