Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.
Advertising is a kind of activity or production made in its result which purpose is realization of marketing or other problems of the industrial, service enterprises and public organizations by distribution of the information paid by them, generated so that to have the strengthened influence on mass or individual consciousness, causing the set reaction of the chosen consumer audience. The mechanism of action of Advertising is very simple - the potential buyer, having heard (having seen) about any goods which at it isn"t present, at once will want it to buy, certainly, in the presence of money. The Advertising pursuing at once 2 purposes is possible also: first, to create demand for the goods at its potential consumers, and, secondly, to involve wholesale buyers who would sell the goods at retail. Advertising - so strong means that it can help to sell absolutely worthless and unusable, noncompetitive goods. Advertising in newspapers and magazines was widely adopted and on volume of expenses concedes only to Advertising on television.In the end of work it would be desirable to tell about Advertising in general, and how to make it’s more effective. Creative approaches can be different. For example, at Advertising of the goods of mass demand, as a rule, use emotional motives, for industrial function products - rational. word transcription translation considers k?n?s?d?(r) рассматривать
План
Contents
Advertising
Advertising on television
Advertising in a press
Advertising by radio
Conclusion
Вывод
In the end of work it would be desirable to tell about Advertising in general, and how to make it’s more effective. Creative approaches can be different. For example, at Advertising of the goods of mass demand, as a rule, use emotional motives, for industrial function products - rational.
Vocabulary
wordtranscriptiontranslation
desirabled??za??r?b(?)lжелательный
demandd??m??ndтребование
howeverha??ev?(r)какой бы ни
announcement??na?nsm?ntобъявление
considersk?n?s?d?(r)рассматривать
despited??spa?tнесмотрям на
directionsda??reks(?)nнаправление
cover?k?v?(r)крышка
kindka?ndразновидность
spectatorspek?te?t?(r)зритель
differently?d?fr?ntl?по-иному
certainly?s??t?nl?несомненно
allow??la?разрешить
restrestпокой
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