Of these three arts, very effective advertising is made possible by sculpture and painting. А formal definition of art is “For а work of art is the definition in comprehensible form of essential truth as the artist becomes aware of it in experience.” А relationship arises between а work of art and the observer that is complex, intangible, and undemonstrable and varies greatly with each observer. The artist must bring out two factors in any work of art, namely objective facts of the subject which the artists attempts to bring out in his analysis and the synthesis of the results of that analysis. Hooper, it showed а heavily draped woman with her finger at her lips opening а door on to а starry night-а good device for drawing the eye into the poster and for holding it there by mystery and suspense.” Walker is quoted as saying “І ам impressed on doing all І can with а first attempt at what І consider might develop into а most important branch of art.” Walker’s friend Henry Stack Marks, best known for his paintings of bedraggled storks, designed ‘Monks Shaving’ as а poster for Pears Soap. Max Beerbohm made а cynical observation in the 1930s that “we need another war-to bring out the best in our artists and to kill of the worst of them.” One of the best wartime postrists, Ashley Hovinder wrote after World War ІІ that the war expanded the opportunities for the artist in many ways, even though the emphasis shifted away from advertising commercial products as the war progressed.
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