History of development the world leader in the production of soft drinks company "Coca-Cola". Success factors of the company, its competitors on the world market, target audience. Description of the ongoing war company the Coca-Cola brand Pepsi.
Rounded white-red label “COCA-COLA” makes sallow his saliva many of us. Any person seeing a red - white inscription with confidence says Coca-Cola. Excellent mastery of calligraphy, he took from the hand of the inscription - "The Coca-Cola". Positioned then COCA-COLA as a cure for all nervous disorders, gastritis and impotence. Thirty three years old head of the company also understands that it is finally the time to introduce the beverage world, and therefore creates a "Coca-Cola Export Corporation”, which aims to promote the Coca-Cola in other countries.So, Coca-Cola global brand with one of the most famous names. Longaged, scandalous, beloved Coca-Cola. Every one of us have ever tasted Coca-Cola. Especially children love this drink. For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It.
План
CONTENTS LIST
Introduce
Coca-Cola’s History
The first creator
Follower
The third owner. History of development
The contradictions of Coca-Cola
Coca-Cola in our days
Conclusion
Вывод
So, Coca-Cola global brand with one of the most famous names. Longaged, scandalous, beloved Coca-Cola. Every one of us have ever tasted Coca-Cola. Especially children love this drink. We often talk about the harm that it destroys our teeth, satisfied with the imbalance in our body. But we still drink it. Someone often, some occasionally, and someone who very rarely.
LITERATURE LIST
David Graizing, I"d Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta. - М.: Beautiful country, 2006. - P. 320. - 3000 exz
Mark Pendergrast. For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. - 2 ed. - Basic Books, 2000. - 621 p
Kortes R. A secret history of coffee, Coca and Cola. - М.: Sindbad, 2014. - P. 56
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