The functions of image and role for the travel agency. Good name is the key for success. The corporate style. The main carriers of elements of corporate stile. The methods of research organizations image. Selection of target audience for making image.
Аннотация к работе
Ministry of Education of Russian Federation The Sochi State University of Tourism and Resort Tourism Business and Infrastructure Speciality 100103 The positive image as are important component of being competitive on the tourist market. Name: Chaiko Margarita Sochi - 2010 Contents Notions Introduction Chapter I: The role of image for the travel agency: 1.1 The matter of image 1.2 The functions of image: 1.3 The positive image Chapter II: Basics of image creating 2.1 Good name is the key for success. 2.2 The corporate style as the major factor of making image 2.3 The main bearers of image Chapter III: Approaches to making image up 3.1 The methods of research organizations image 3.2 Selection of target audience for making image 3.3 The measures to improve the image. Conclusion Literature Notions Image is the appearance about the firm in the mind of the target group Target audience is the basic circle of real and potential consumers of the services, and other groups of the public at which the concrete appeal of