Negotiation process is considered as an interaction process of reaching agreements to provide terms and conditions for the future actions of the parties involved. Role of government in the negotiation process in China. The pace of negotiation in China.
Аннотация к работе
Эстоно-американский бизнес колледж кафедра менеджмента и маркетинга Р Е Ф Е Р А Т «THE PECULIARITIES OF MARKETING STRATEGY DEVELOPMENT IN CHINA» Исполнил: Торп Андрей Группа ЕТ 402 Проверил:Шпилёв Андрей Contents Introducing Lobbyng Budget offer Technical discussions Final offer Formal negotiations Managerial implications Conclusions Introducing Since the 1970s,when China’s foreign trade policy was liberalized,many Western firms have been very enthusiastic about capturing this market of over one billion consumers. On average,throughout the 1980’s,China was visited by one Western government advisor every week.This interest of Western authorities and businesses can be compared with Western interests in Japan,a far more important trading partner.Western busineses’ interest in China decreased somewhat after the Tiananmen Square incident in 1989. However,interest from trade and industry continued,and increased even more in the 1990s.Lately,West European governments and businesses have also shown the interests in C