Social network theory and network effect. Six degrees of separation. Three degrees of influence. Habit-forming mobile products. Geo-targeting trend technology. Concept of the financial bubble. Quantitative research method, qualitative research.
Аннотация к работе
TABLE OF CONTENTS INTRODUCTION Chapter 1. Theoretical Framework 1.1 Social network theory and network effect 1.2 Six degrees of separation 1.3 Three degrees of influence 1.4 Habit-forming mobile products 1.5 Geo-targeting trend technology 1.6 Theoretical concept of the financial bubble 1.7 Start-up building . Chapter 2. Research Methodology and Empirical data 2.1 Quantitative research method 2.2 Qualitative research 2.3 Single case study on the company HeadyUp CONCLUSION BIBLIOGRAPHY ATTACHMENTS Attachment 1. Focus group research questions Attachment 2. The interview with CEO of HeadyUp INTRODUCTION Nowadays online social network business is expanding rapidly because of global need of people to communicate with each other in big distances and get information. Users are obsessed with social networks nowadays. To check an account in Facebook or Vkontakte became an everyday habit. The boom on social network activity started with the release of My Space and then Facebook, Twitter and Instagram. Before it was sear