Process of internationalization, as a result of two separate processes: the building up of specific market knowledge and the expansion of market commitment, which together create a better basis of information, whereby uncertainty and risk are minimized.
Аннотация к работе
Essay on the Uppsala Internationalization model according to article “The Internationalization Process of Danish Firms - gradual learning or discrete rational choices?” This essay based on the article “The Internationalization Process of Danish Firms - gradual learning or discrete rational choices? By associated Professor Torben Pedersen of Copenhagen Business School”. His study was examined on the basis of the Uppsala Internationalization model, called the Uppsala model, that has a strongly influence on business economics research in the Nordic Countries, including Denmark. In the article was discussed the Uppsala model, and then was shown applicability of the theory and aspects of the model were empirically tested on data about the establishment of Danish firms abroad. The purpose of this essay to show the result of the research of Danish scientist, where Professor Torben Pedersen is reflecting how far the Danish firms follow the typical internationalization course claimed by the Uppsala model. Information