Analysis of communication tools for establishing links between political leaders and the public. Study of the concept of "political image". Determination of the political actor"s image as one of the components of the political advertising process.
Аннотация к работе
THE COMMUNICATIVE MEANS FOR SETTING THE CONNECTION BETWEEN POLITICAL ACTORS AND MASS AUDIENCE Valentyna Babina, PhD in Political Science Odesa national polytechnic university, Ukraine The article examines communicative means for setting connection between political leaders and the public. The concepts of political image and image politics are analyzed. The political actor image as one of the components of the political advertising process is defined. The main theoretical approaches of the political image formation and the features of the political actor image as communicative means for achieving this goal. Key words: image, political image, image politics, political advertising, political actors image, political communication, communication technology, political activity. communication political leader image advertising The formation of political image as a part of political advertising is studied in an interdisciplinary perspective from the standpoint of social and political psychology, political and social