Needs are states of felt deprivation, it is the things that we require in order to feel a part of community and achieve good welfare, their research and analysis in modern marketing. Concept and reflected in the marketing of basic human wants, demands.
Аннотация к работе
Introduction marketing need want The world has changed. Today when you go to the street you see a lot of things: supermarkets, hypermarkets, groceries, and people with different haircuts, style, dressed differently girls and boys and sometimes even funny looked guys with a lot of tattoo. If you go to the restaurant, you will see vegetarians, one individual order beef, others seafood or exotic foods. There are people who prefer to go to the mountains and others prefer to relax in disco club. Why do people do that? What drive people to choose to bungee-jump off a bridge or compete on reality shows, whereas others spend their leisure time playing a tennis or gardening? According to Solomon M., motivation refers to the processes that lead people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy. (Solomon M.R (2013). This need creates a state of tension that leads the consumer to attempt to reduce or eliminate it. It is important for marketers to recognize that products can