Pricing strategy as the pursuit of identifying the optimum price for goods. Main pricing strategies: Discount, Market Penetration, Premium, Skim Pricing. Skim pricing as a technique that companies use to find the optimum price point for a product.
Аннотация к работе
Good afternoon, ladies and gentlemen! I’m very glad to see you at this conference and to participate in it. Today I’m going to speak about one of the most decisive processes of running the business: about pricing and its strategies. In my presentation I will cover two main points: the first is definition of a pricing strategy and the second one - types of pricing strategies and their features. So, let’s get it starts! First of all let’s speak about definition of pricing strategy. Pricing strategy is the pursuit of identifying the optimum price for goods. A business can use a variety of pricing strategies during the process of selling products or services. It depends on what goals a company is going to achieve: to defend an existing market from mew entrants, to increase market share or to enter a new market. So, the pricing strategy tends to be one of the more critical elements of running the business. As you can see on the slide, there are 4 main pricing strategies nowadays: Discount Pricing Companies will le