Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.
Аннотация к работе
The Russian Presidential Academy of National Economy and Public Administration Department of Economic and Social Sciences Course work Planning of advertising in the media Written by: Alexey Menchuk Moscow 2014 Contents Introduction 1. Theoretical basics of internet advertising 1.1 Concept of advertising 1.2 Delivery methods of online advertising 1.3 Benefits of online advertising 1.4 Click-through rate 2. The concept of media plan 2.1 Media Objectives 2.2 Media Strategies 2.3 Designing Media Tactics 2.4 Evaluating Media Plan Effectiveness 2.5 Example of media plan Conclusion Bibliography Introduction Advertising and promotion are an integral part of any business organisation. Over a period of time advertising has evolved as a vital communication system for both consumer and business markets. The ability of advertiser depends upon how carefully prepared messages are delivered to target audience. From large multinationals to small retailers, all increasingly rely on advertising and on various forms of promotion