Influence of globalization on Hospitality Industry. Basic Characteristics of Globalization in Tourism. Challenges brought by Globalization. Global promotion, advertising, e-marketing, pricing and ethics. Strategies and tends toward Globalization.
Аннотация к работе
Table of content Table of content Introduction 1. Globalization and its definition 2. Globalization and Hospitality Industry 3. Challenges brought by Globalization 3.1 Globalizing marketing 3.2 Global promotion 3.3 Global advertising 3.4 Global e-marketing 3.5 Global pricing 3.6 Global ethics 4. Strategies and tends toward Globalization Conclusion References Introduction World maps define national boundaries, but those lines belay the increasingly clear nature of the global economy. As recently as 30 years ago the international enterprise was a relatively rare phenomenon, and the term multinational was seldom heard (Gomes, 1991). Today, many companies have transcended the multinational phase and operate as trans-national or global companies. These labels reflect a major shift in the structure of the world market for goods and services - a shift to a competitive framework that has far-reaching impacts for almost all industries. Experts have predicted that by the year 2015, global corporations will control appr