The definition of Corporate Social Responsibility and main approaches. Stakeholder VS Shareholders. The principles of CSR: features and problems. Sanofi Group Company and its Social Responsibility program. Results and Perspectives, the global need.
Аннотация к работе
Introduction social responsibility program Nowadays attention to problems of socially responsible behavior of business, its role in socially economic development increased. The companies work on improvement of business reputation, image to provide competitiveness. CSR is the foundation for achieving mutually aligned interests and winning the moral argument about the social relevance of the organization. One of the strongest CSR roles of public relations is to participate in the social construction of the meaning that defines and evaluates CSR standards by type of organization and during a given era. Framed this way, CSR is important for an organization’s success for two primary reasons: (1) To enhance its reputation as being morally bound to rectitude and (2) to advance the organization’s credibility and character in public policy battles and during the early stages of a crisis. Relevance of our research is that at the present time of development business relations between the companies, partners, and also be