Developing a business plan for opening creperie "Tsarskaya" in the center of New York to the Russian diaspora. Analysis of the market and competitors. Developing a marketing plan. SWOT-analysis of the projected places. The assessment of possible risks.
Аннотация к работе
CITY COLLEGE INTERNATIONAL FACULTY OF UNIVERSITY OF SHEFFIELD Business Plan for a start-up “Tsarskaya” Creperie and Cafe Executive Summary The last decade of years the globalization led to the increased competition and the companies old and new more and more need carefully to understand the market and customer behavior in order to succeed. The main purpose of the project was to develop business plan for a new company and in our case of Tsarskaya creperie. The creperie Tsarskaya will provide in the U.S. market traditional Russian pancakes and crepes which makes their business objectives achievable and successful. The first part of the business plan provides the presentation of market situation with analytical description of competition, market opportunities and customer profile analysis. The information is very necessary in order to forecast the sales and opportunities for growth. The information about strengths and weaknesses of creperieTsarskaya provided in the business plan and especially in the SWOT analys