The birth of Apple IPod as the first portable music player was an idea of Jobs that reshuffled the Market cards into new worlds of users needs. Adapting to change and reaction is not sufficient. Change and experimenting new things and renewal synthesis.
Аннотация к работе
Computer and digital devices has strongly evolved from huge chunky room sized machines to pocket size mobile devices, Information transfer has rapidly increased both vertically and horizontally (Size of data, amount of data), new innovations appeared and the missing link between the benefit of electronic devices and the average human need has decreased. Apple started as a home based computer factory in 1976 where Steve Jobs, Steve Wozniak and Ronald Wayne assimpled what is called the Apple 1 computer board. Apple 2 computer has been well established and widely sold in the market however that did not stop Jobs from moving on and producing Apple 3 computer. With Apple 3 computer in 1980 Jobs decided to take the IBM personal computers at that time into the business environment by providing a bundled PC with a Screen and desk drive. However Apple 3 computer had a better design and improved features which was more sufficient for the market, Jobs had made a decision to not assemble a cooling fan into the computer case box thinking that the chips and the computer board would circulate the heat itself.As we can see from there, from 1976 till 2005 Apple was predictable, was working in the same way, doing just small inefficient changes. But Microsoft was much smarter, especially since 1998, they grew; it means that all the time they introduced something new and accessible for people, not very expensive. Since 1998 Microsoft has been doing changes, not very big, but on regular basis, but look at Apple. Since Sept 2005, they have been surprising people with big changes, bigger than Microsoft; their blue line makes big jumps.
Вывод
The comparative chart below (Yarrow J., Angelova K, 2010) shows the income of Apple versus Microsoft. As we can see from there, from 1976 till 2005 Apple was predictable, was working in the same way, doing just small inefficient changes. But Microsoft was much smarter, especially since 1998, they grew; it means that all the time they introduced something new and accessible for people, not very expensive. Since 1998 Microsoft has been doing changes, not very big, but on regular basis, but look at Apple. Since Sept 2005, they have been surprising people with big changes, bigger than Microsoft; their blue line makes big jumps.
This chart also proves that since the middle of the 1990s till nowadays, business situation has changes a lot. It is possible to explain due to the political and economic changes of that time. And as we can see, Microsoft Company understood this change much earlier and as a result is more adaptive to unpredictable future than was Apple till the beginning of the 20th century. Looking at Apple’s diagram we can see big ups and downs while experiencing new things. Although the history of the company itself already passed through one vicious learning circle and now is back to the balance.
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Figure 2, Apple Vs. Microsoft revenue/income
Список литературы
1. Rosoff, M. (April, 2011) Apple’s profit is now higher than Microsoft [Electronic version]
2. 4.05.2011
3. Alava, J. (1999) Organizational change in the union of professional engineers in Finland and the union of professional social workers in Finland. Dissertation. University of Kentucky.
4. Yarrow J., Angelova K, (2010) CHART OF THE DAY: Apple Trumps Microsoft In Revenue For The First Time In 14 Years [Electronic version] 3.05.2011